The completed project involved a group of students who conducted a positioning analysis for the Paratissima 2023 event, planned a comprehensive communication strategy, devised the visual identity and campaign based on a central theme, and created environment graphics for the Cavallerizza Spaces. The students showcased creativity and strategic thinking, resulting in a successful execution of the branding and communication initiatives. The event was well-received, contributing to its continued growth and success as a prominent cultural event in Turin.
