Pariani
The thesis project focuses on a rebranding strategy in collaboration with Pariani, a top-notch dried fruit producer. It involves developing a social media campaign to promote the originality and beauty of culinary creations made with Pariani's dried fruits. Additionally, the project includes a redesign of the product packaging to reflect the company's premium quality. An exclusive event for professionals and key consumers will offer an immersive experience through tastings, culinary demonstrations, and interactive workshops. The overall objective is to elevate Pariani's brand image, showcasing the versatility of their dried fruits and inspiring creativity in culinary endeavors.
