Loacker
In this project, in collaboration with Loacker, a rebranding of the company's packaging has been undertaken. The main objective is to adapt the packaging to a hypothetical target audience ten years into the future. Additionally, the company has requested an alternative logo design that aligns with the world we can anticipate in the coming years. The rebranding process involves extensive research and trend analysis to understand the evolving preferences, lifestyles, and values of the target audience in the future. By anticipating changes in consumer behavior and design trends, the packaging will be tailored to resonate with the preferences of the new generation. The packaging redesign aims to strike a balance between the brand's heritage and the innovative aspirations of the future audience.
