The advertising campaign for the tourist board of the Campania region aims to promote the Campania territory beyond cultural and popular prejudices and stereotypes. The main promise is to make the Campania region known in all its facets, valuing both its positive and negative aspects. The goal is to elevate Campania to the level of other Italian regions, highlighting its values and characteristic beauties.
Through evocative images, engaging stories, and positive messages, the advertising campaign aims to inspire curiosity and a desire to explore Campania, inviting potential visitors to discover everything this land has to offer without prejudices or limiting stereotypes.
